Calendar 2025: Sorsi di sogni

“…The 2025 Calendar is bright, colorful, imaginative, and rich in detail; it tells of a world that feels almost “drawn,” almost like a fantasy.”

cit. Nicola Allegri (photographer)

In the hectic pace of modern life, it’s easy to forget the importance of taking a break. This calendar is an invitation to slow down, to stop for a while and enjoy the moment, just as you would with a cup of hot coffee, a steaming infusion of tea or a fresh cocktail. Every month is a visual journey, a celebration of enchanting places cleverly created by artificial intelligence, which seem to come out of a dream to taste life, one sip at a time. We wish you a year full of enchanted looks, experiences to share and moments of pure beauty to keep in your heart. You will discover that, as in one of our images, even the simplest moments can turn into extraordinary memories.

This year, once again, we chose to use artificial intelligence for the creation of the 2025 Calendar, setting an example of how AI can be a working tool rather than a way to replace human thought. The products in the Portioli collection are real, photographed traditionally on a real set with real lights. Only the prompts, that are the sentences used to generate images, were written to create a place, at a time of day thought up by us, with la light and a context designed to complement the real images taken in the studio, bringing everything together into a single image.