Brand Evolution
Portioli Brand Design
In the early 80's we began expanding, starting dealing with other Italian provinces and regions, out of Milan. The years of the economic boom actually gave rise to the need to think of a logo. It was from the thought and foresight of Giorgio Portioli, founder of the company, that the current Portioli logo was born.
“The idea was to create a unique and distinctive sign, which at the same time reminded and recalled Italian espresso to perfection. Even the choice of color was not casual, but thought to stand out from all the other coffee roasters that used the classic coffee colors with a cheerful, sparkling and spirited color that symbolizes optimism, positivity and good humor.” Quote Giorgio Portioli
It was in 1988 that the Portioli logo became an actual brand. Initially accompanied by different claims up to its clean and essential version. In 2018, for the 50th anniversary of the Company, a restyling of the brand was carried out, which gave life to the new logo called “Portioli Style”, still used today, a symbol that speaks of a tradition that is strengthened by renewing itself.
Torrefazione Portioli
Since 1958 our mission has been to bring artful espresso to the World. To achieve this we make our know-how available to our customers, with a special dedication to the Ho.Re.Ca. channel, where we have gained a prominent place over the years.
This is precisely the mission that drives us every day, toward continuous research, technological innovation and the creation of ever-new projects and services that meet customers and market demands.
We deal with everything revolving around the world of coffee: quality blends along with a wide range of trading, merchandising and communication activities.
Today we are an international company that produces and sells coffee in cafeterias and shops on all four continents. What distinguishes us and makes us distinctive is the continuous search for excellence in all fields without losing our identity, thanks to the combination of innovation and tradition that come together to stay in step with the times without forgetting the made in Italy.
Gime
The acronym GIME stands for Gruppo Italiano Macchine Espresso and it is the brand of Torrefazione Portioli that designs and trades professional coffee machines in Italy and abroad in perfect harmony with Portioli blends.
Owned 100% by the Portioli family, GIME also guarantees machines that are perfectly suitable for Portioli’s blends. Thanks to their technology, they are able to bring out all the qualities and organoleptic characteristics of each blend to the fullest.
Our coffee machines represent the perfect fusion of mechanics and electronics and are distinguished by their ergonomic design, reliability and ease of use. They are perfect assistants to the barista in his or her daily activities and meet the different needs of the market, always guaranteeing quality service.
Portioli Express
A brand of Torrefazione Portioli, Portioli Express was established to give individuals and small businesses the opportunity to learn about and try some of Portioli’s own blends available in different formats such as beans, grounds, capsules, and pods.
Portioli Express’ goal is to bring good coffee lovers closer to the brand, to introduce and enjoy quality espresso at home, as well as at the bar. Portioli Express, through its e-commerce, makes available to customers a number of our coffee blends and various marketed items such as sugars, cookies, and chocolates, as well as a range of merchandising products such as porcelain cups and takeaway glasses.
Thanks to Portioli Express, you can recreate your own coffee corner at home or in the office and experience the taste and aroma of Portioli’s coffee.
Portioli Academy
Brand of services that, with the help of industry professionals, organizes training courses for customers and coffee lovers. A true training course that conveys the culture, art and secrets of coffee through theory and practice with exercises that are carried out in a special space with the latest equipment, coffee machines and tools for state-of-the-art training.
In addition to the traditional coffee and milk art courses, we have expanded our range by including other courses focused on economic store management, along with lessons in social media management to better apply marketing of one’s business. The goal is to help and support professionals in their daily job, facing the many challenges of the market.
Tomoka
The Tomoka coffee brand was acquired in the 60’s. This brand has maintained its identity and positioning over the years, renewing its image in step with the times and keeping it contemporary. An alternative brand that meets the many needs of coffee professionals, who seek quality at different commercial conditions.